<aside> ✂️ Personas are what marketers use when creating new brands. They help us get to the heart of the problems we’re solving with the work we do.
Start by picking a name and some basic demographics for your ideal target listener. The demographic helps us picture the person in our minds, but what’s far more important is the psychographic info: the characteristics of their personality, their spheres of influence, and the problems that keep them awake at night.
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<aside> 🛟 Need some guidance?
Work directly with Mark, the Podcast Canvas author, to create a robust action plan for a successful podcast.
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