<aside> ✂️ A trailer is a short episode you publish to whet listeners’ appetites and show them what’s to come. If you’re not ready to go live with episodes but you want prime potential listeners, you can upload your trailer to your podcast host and list your show in directors (we’ll cover that in the next section).
A trailer is entirely optional, but it gets special prominence within podcast players like Apple Podcasts and Spotify, so it can be a useful intro to the podcast even when it’s up and running.
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<aside> 🛟 Need some guidance?
Work directly with Mark, the Podcast Canvas author, to create a robust action plan for a successful podcast.
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